How to Define a Product Strategy: The Value-Based Approach
9 min readSep 4, 2019
In my article on why Product Management is so misunderstood, I described how the discipline is structured around two core tenets:
- Define a clear, value-based product strategy
- Create and manage a healthy roadmap
In this post, I’m going to go into depth on the first — why I believe a ‘value-based’ approach to defining a product strategy is most effective and what that actually looks like.
