How to Level-Up Your Product Team: The Three ‘Ps’

Every product management team is busy. However, some are far more effective than others.

In order to live up to their purpose, effective product management teams need to do two fundamental things, extremely well:

1. Define a clear, value-based product strategy
2. Create and manage a healthy roadmap

However, just because these are fundamental, doesn’t mean they’re easy. Sometimes it can feel painfully difficult.

Why can’t we agree on our direction? Why isn’t our roadmap full (or worse — it’s full of stuff that we don’t know is valuable)? Why does this feel like an uphill battle?

This article provides a framework to move your product team forward and ‘level-up’ your capability.

The Big Issues

Here are three very common issues which contribute to the busy-but-ineffective problem of some product management teams:

1. We can’t find our North Star. In complex products, ideas can easily get diluted. Decision making with so many stakeholders is really difficult. Busily trying to make decisions is obviously less effective than making them quickly and then doing the work. A good product strategy solves this problem.
2. We feel too much pressure from delivery. When the delivery team is chasing your tail…