Product Owners vs. Product Managers: Train Drivers and Track Builders

One of the most common questions I get asked is ‘what’s the difference between a product owner and product manager?’.

This is a critical difference to get right for successful digital transformation.

Often the product owner title and product manager title are used interchangeably. This causes a lot of confusion in teams who are used to — for example — product owners doing one thing, but then a product manager comes in and does that same thing. It destroys predictability and therefore…