Why AI makes your product strategy more important than ever

How to remain an adaptable, resilient and focused product team in the age of AI

AI itself doesn’t differentiate. The magic happens when it’s creatively and judiciously applied to solve real customer problems and achieve business goals. That’s where a good product strategy comes into play, and why it’s more important than ever.

AI itself doesn’t differentiate

With the advent of AI into the mainstream, decisions are harder, distractions are greater, and your competitors are moving more quickly. AI’s attraction is undeniable. The promises are grand, and many applications have already led to effective and innovative customer experiences.

But “AI is a tool, not a product,” says ustwo CEO Nicki Sprinz. It’s a means to an end. If we treat AI as ‘the end’, we aren’t chasing a customer problem (and therefore a business issue) — we’re chasing a technological one.

Technology almost always moves faster than businesses. The AI boom means its potential uses in areas like customer experience are shifting and multiplying almost daily. It’s dialling up the need for teams to be adaptable. And what helps teams adapt well to external internal forces? Often, the answer is a strong product strategy, which enables them to be flexible and embrace change whilst staying on course and true to their organisation’s north star. A good product strategy helps teams make better decisions, more quickly, to deliver real…